030: From Brand Building to Sale with Warren Kornblum
By Aline Wealth Management on August 2, 2021
Before the prospect of a sale is even an option, a business needs growth and strategic development. For many businesses, this means brand building. Warren Kornblum knows all about branding, with global experience in brand management and strategic marketing.
Warren is a “marketing master.” He has won many Cleo awards, which recognize innovation and creative excellence in advertising. Warren started and sold his own agency in the ’90s and transitioned to Managing Partner at Bozell Worldwide, one of the largest advertising agencies in the world at the time. He then joined Toys “R” Us as the first Chief Marketing Officer and served on the Executive Committee. He was Chief Strategic Officer at Rooms to Go and has helped and advised several C-level executives and boards.
Today, Warren joins the podcast to share his experience in building up his own business and brand then subsequently exiting. He dives into his journey post-exit and the transition into the C-suite of a Fortune 100 company.
KEY TAKEAWAYS
- Warren shares some wisdom on growing a company and entrepreneurship.
- Hear about his experience exiting his business and the lessons learned.
- When Warren arrived at Toys “R” Us he inherited a tarnished brand image. How did he turn it around?
- Discover some branding tips and strategies for your business and yourself.
- Learn why “You’re never too big to fail or too small to disrupt.”
CONNECT WITH US
Aline Wealth Management is a group comprised of investment professionals registered with Hightower Advisors, LLC, an SEC registered investment adviser. Some investment professionals may also be registered with Hightower Securities, LLC (member FINRA and SIPC). Advisory services are offered through Hightower Advisors, LLC. Securities are offered through Hightower Securities, LLC.
This is not an offer to buy or sell securities, nor should anything contained herein be construed as a recommendation or advice of any kind. Consult with an appropriately credentialed professional before making any financial, investment, tax or legal decision. No investment process is free of risk, and there is no guarantee that any investment process or investment opportunities will be profitable or suitable for all investors. Past performance is neither indicative nor a guarantee of future results. You cannot invest directly in an index.
These materials were created for informational purposes only; the opinions and positions stated are those of the author(s) and are not necessarily the official opinion or position of Hightower Advisors, LLC or its affiliates (“Hightower”). Any examples used are for illustrative purposes only and based on generic assumptions. All data or other information referenced is from sources believed to be reliable but not independently verified. Information provided is as of the date referenced and is subject to change without notice. Hightower assumes no liability for any action made or taken in reliance on or relating in any way to this information. Hightower makes no representations or warranties, express or implied, as to the accuracy or completeness of the information, for statements or errors or omissions, or results obtained from the use of this information. References to any person, organization, or the inclusion of external hyperlinks does not constitute endorsement (or guarantee of accuracy or safety) by Hightower of any such person, organization or linked website or the information, products or services contained therein.
Click here for definitions of and disclosures specific to commonly used terms.
LONG ISLAND
445 Broadhollow Road Suite 332
Melville, NY 11747
NEW YORK CITY
300 Madison Ave, 29th Floor
New York, NY 10017
Form Client Relationship Summary ("Form CRS") is a brief summary of the brokerage and advisor services we offer.
HTA Client Relationship Summary
HTS Client Relationship Summary
Securities offered through Hightower Securities, LLC, Member FINRA/SIPC, Hightower Advisors, LLC is a SEC registered investment adviser. brokercheck.finra.org
© 2025 Hightower Advisors. All Rights Reserved.