032: How to Catapult Your Business Exit with Pete Martin

By Aline Wealth Management on January 26, 2022

Business owners tend to be so focused on putting out fires in their day-to-day operations that it can seem impossible to plan for growth, never mind an exit from the business. However, this myopia holds business owners back. Pete Martin has dedicated his career to helping business owners break free of this mindset.

Pete Martin is the Founder and CEO of AskMyBoard, a company focused on helping business owners unleash their business’s highest potential value to grow faster and more profitably to put you in a position to exit at the highest price or confidently detach from the business. As a serial entrepreneur, Pete has started, scaled, and successfully exited four previous companies, including his last to KPMG for 12 times EBIDTA and no earn-out.

Pete is also the author of the upcoming book, “Pillars of Power – the Foundation for Explosive Growth and Sustainable Scale”. He is the creator of the Catapult Method™, which helps companies work strategically on every part of their business-enhancing all eight drivers of business value simultaneously. He has personally facilitated $1 billion in software, services, and technology sales to companies worldwide.

Today, Pete joins the podcast to discuss the ways in which business owners can improve their operations to unleash their highest potential and catapult towards an optimal exit.


  • Pete shares some of his biggest mistakes in his career and the lessons he learned from them.
  • Learn the ways in which taking on a more hands-off approach can be beneficial to the business in the long run.
  • Discover what the Catapult Method™ is and what are some key drivers for business growth.
  • Pete emphasizes why business owners need to improve upon themselves first and then their business if they seek to achieve success.


Aline Wealth Management is a group comprised of investment professionals registered with Hightower Advisors, LLC, an SEC registered investment adviser. Some investment professionals may also be registered with Hightower Securities, LLC, member FINRA and SIPC. Advisory services are offered through Hightower Advisors, LLC. Securities are offered through Hightower Securities, LLC. All information referenced herein is from sources believed to be reliable. Aline Wealth Management and Hightower Advisors, LLC have not independently verified the accuracy or completeness of the information contained in this document. Aline Wealth Management and Hightower Advisors, LLC or any of its affiliates make no representations or warranties, express or implied, as to the accuracy or completeness of the information or for statements or errors or omissions, or results obtained from the use of this information. Aline Wealth Management and Hightower Advisors, LLC or any of its affiliates assume no liability for any action made or taken in reliance on or relating in any way to the information. This document and the materials contained herein were created for informational purposes only; the opinions expressed are solely those of the author(s), and do not represent those of Hightower Advisors, LLC or any of its affiliates. Aline Wealth Management and Hightower Advisors, LLC or any of its affiliates do not provide tax or legal advice. This material was not intended or written to be used or presented to any entity as tax or legal advice. Clients are urged to consult their tax and/or legal advisor for related questions.

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