037: The Business Transformation Catalyst with Prantik Mazumdar
By Aline Wealth Management on November 7, 2022
In a constantly shifting business landscape, only those who can grow and evolve will survive. For Prantik Mazumdar the innate drive for learning and experimentation was integral to his success.
Prantik is an entrepreneur and venture investor. He acts as a digital transformation catalyst in organizations to drive sustainable impact and change. Prantik started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building and scaling up one of the most awarded independent digital marketing firms in the region. In 2019, he had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is part of Dentsu International, the largest Japanese advertising conglomerate. He is currently serving as the Managing Director of the CXM Group at Dentsu Singapore.
Today, Prantik joins us to discuss the ways that businesses must constantly transform and pivot to stay relevant and competitive. He shares his own journey from scaling up a business to the eventual sale and the lessons learned along the way.
KEY TAKEAWAYS
- How integral was the ‘technopreneurship’ program and the opportunity to learn in the deep end?
- Prantik defines the 3 keys to business growth:
- Constant testing and learning via experimentation
- Leveraging partnerships to augment your network and business offerings
- Building a culture with the right people
- Learn why surviving and scaling require moving out of your comfort zone and taking risks.
- Before selling your business, you should know why you are selling, who are your potential buyers, and what type of exits are available to you.
- Discover what digital transformation is and how business owners can integrate this into their model to become more efficient and effective.
ISPIRING QUOTE
“Experiment with the process. Because for success, however you choose to define it, a lot of variables are not in your control. So, maximize the variables you can control. And hopefully, it is an enriching journey because we just live once.” – Prantik Mazumdar
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