050: Building Value Before the Exit with Wendy Heilbut
By Aline Wealth Management on July 1, 2026
In this special 50th episode of Find Your Exit, Mark Kravitz sits down with Wendy Heilbut, technology and intellectual property attorney, entrepreneur, and former law firm founder. Wendy shares insights on protecting business value, supporting founders through growth and transactions, and why defining success beyond the exit matters.
About Wendy Heilbut
Wendy Heilbut is a partner at Frankfurt Kurnit Klein & Selz and the founder of Heilbut LLP. She advises startups, high-growth companies, and investors on intellectual property, fundraising, mergers and acquisitions, and strategic business growth.
In This Episode
- Why intellectual property should be treated as a core business asset from day one.
- Common legal and organizational mistakes that can hurt a future exit.
- The challenges female founders still face when raising capital.
- How authentic relationship-building creates long-term opportunities.
- The growing role of compassion, authenticity, and trust in business and leadership.
- Wendy’s personal journey of starting, growing, and ultimately exiting her own firm.
- Why entrepreneurs should think beyond the transaction and plan for life after the exit.
Key Takeaways
Protect your value early. Trademarks, IP ownership, and proper company structure can prevent costly issues during fundraising or acquisition.
Build real relationships. Networking works best when it’s focused on genuine connections rather than immediate opportunities.
There is no single “right” exit. Successful transitions come in many forms, from acquisitions to partnerships to strategic career changes.
Think beyond the deal. A great exit is not just about the transaction. It’s about creating the future you want afterward.
Memorable Quotes
“Intellectual property should be seen as an asset.”
“Compassion is going to be one of our biggest skills.”
“There are so many different ways to find an exit.”
“Think about not just the exit, but where you want to be after the exit.”
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