005: How To Exit Your Business Without Giving Up Your Entrepreneurial Spirit with Adam Schoenberg
By Aline Wealth Management on October 15, 2019
Shortly after college, Adam Schoenberg built and sold a TV network, then found himself managing sales teams. However, a chance meeting with an old friend at a wedding in Sweden in 2009 turned into a business partnership and a thriving new career.
As a co-founder of Hook & Albert, Schoenberg built a prestigious, profitable menswear brand. They got buy-in from Barneys, Nordstrom, Saks, Neiman Marcus, and Bloomingdales within six weeks, scaled intelligently by spending carefully, and sold their company to Detail Provisions, where he is now a managing partner.
Today, Adam joins the podcast to tell the story of the first chapter of this career, as well as the second one he’s now embarking on. You’ll learn how to tell if you’re selling to the right people, the power of the entrepreneurial spirit across every phase of life, and how he’s now working to help others take brands like Hook & Albert to the next level.
KEY TAKEAWAYS
- What Adam did during his college years to train himself for what the real world would look like – and how his internships led to his first serious business partnership.
- How Adam conducts market research by talking to people when he travels – and the questions he asks to determine whether there’s a real need for a product.
- How Adam and Cory sold Hook & Albert while retaining the integrity and identity of the brand and what to look for in a partner as you prepare to exit.
- What it means for Adam to have exited his company while continuing to be closely involved with the business in a number of ways.
INSPIRING QUOTE
“When you’re forced to think different, you’re forced to work harder than everybody else.” – Adam Schoenberg
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